Footprint is a powerful online mapping solution, developed by Lightstone, which provides members access to spatially enabled information about the commercial and demographic landscape in which they operate. This information allows for cost-effective desktop analyses of existing and potential outlet locations.
Although valuable to a range of organisations across multiple industries, Footprint Automotive is specially designed to cater for the unique requirements of organisations within the automotive sector. A unique feature of Footprint Automotive is the availability of automotive industry data, such as new car sales information, overlaid on the spatial platform for easy analysis and reporting. Footprint is fully customisable and can include more advanced modules for client-specific needs.
Footprint provides detailed mapping of South Africa including suburb boundaries, road networks and points of interest on the familiar Google mapping framework. Retail information and population demographics are overlaid to ensure easy click and analyse reporting.
At its most basic level, Footprint is a central source of retail and demographic information overlaid on the familiar Google mapping framework.
Retail Information
Retail information comprises a comprehensive and continually growing database of shopping centres and automotive dealership outlets in South Africa, classified by manufacturer for easy comparison of existing network and competitor location. Data is sourced from official external sources, backed up with internal research and updated on a routine basis to ensure accuracy and relevance.
Population Demographics
Population demographics is provided based on Lightstone's proprietary demographic data, called the DemProKey. Using Census2001 data as a base, Lightstone have maintained the DemProKey using various official data sources and internal information available to ensure information is current and applicable. The DemProKey segments the South African population into 5 broad and 13 specific categories based on similar income levels. It further offers a comprehensive view of the population by income, household numbers, economically active individuals, age and ethnicity for each income band.
Automotive Industry Information
Footprint Automotive incorporates NAAMSA statistics into the spatial framework, offering a unique node-based view of the new vehicle sales - categorised by car type and calculated per income band (as above) for the selected area. This information helps automotive manufacturers and dealers monitor their respective market share in the area and assess the feasibility of potential new sites.
Click the link below to visit the Footprint website, or contact us should you need any further information about Footprint Automotive.
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